Practical notes from the team on SEO, web development, advertising, CRM, automation and content — no fluff, no gated PDFs.
Before you write another blog post, make sure Google can actually crawl, render and index the pages you already have.
The gap between what you asked for and what got built almost always starts in the brief, not the build.
Automating a messy process just makes the mess move faster. Get these basics right first.
The honest answer depends on where your customer already is in their decision, not which platform is trending.
AI is genuinely useful for repetitive, well-defined tasks. It's a liability anywhere judgment matters.
Most content calendars fall apart by week three. Here's how to build one that actually gets used.
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